Work
United Way
Sub For Santa Campaign
Every Christmas, far too many kids wake up to find Santa MIA. We used the back of milk cartons, "Missing Person" posters in corporate lunchrooms, direct mail, and web video to drive people to fill in for the poor bloke. This is a pro-bono campaign I did while at McCann. There was a huge spike in donations that year.
My Roles:
Video
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Creative |
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