VMFA

The Virginia Museum of Fine Art had a problem, people saw the museum as a bit stale and their visit as a one-time event. Our "micro" tours were designed to stir a little controversy, draw people back whenever they have 20 minutes to kill, and give them a voice. The "tours" are actually disparate art pieces tied together around everything from art by and about blind women, to art by artists who've killed themselves. Even if the exhibits don't change much, the tours are always fresh. After an initial introduction, we then build tours around user-generated tags, like the most hated art. Because the only bad art is that which breeds apathy.

My Roles: